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The Design Experience
Af: Rachel Cooper, Mike Press Engelsk Paperback
SPAR
kr 74
The Design Experience
Af: Rachel Cooper, Mike Press Engelsk Paperback
How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today''s world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design ''profession'': will that label be a help or hindrance for tomorrow''s designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
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How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today''s world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design ''profession'': will that label be a help or hindrance for tomorrow''s designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781138273153
Indbinding: Paperback
Udgave:
ISBN-10: 1138273155
Kategori: Grafisk design
Udg. Dato: 26 okt 2016
Længde: 0mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 26 okt 2016
Forfatter(e): Rachel Cooper, Mike Press
Forfatter(e) Rachel Cooper, Mike Press


Kategori Grafisk design


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 0mm


Bredde 246mm


Højde 174mm

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