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The Development of Marketing Management

Af: Kazuo Usui Engelsk Paperback
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kr 82

The Development of Marketing Management

Af: Kazuo Usui Engelsk Paperback
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
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There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Produktdetaljer
Sprog: Engelsk
Sider: 178
ISBN-13: 9780367349011
Indbinding: Paperback
Udgave:
ISBN-10: 0367349019
Udg. Dato: 5 jul 2019
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 5 jul 2019
Forfatter(e): Kazuo Usui
Forfatter(e) Kazuo Usui


Kategori Økonomisk historie


Sprog Engelsk


Indbinding Paperback


Sider 178


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 5 jul 2019


Oplagsdato 5 jul 2019

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