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The Future of Luxury Brands
Engelsk Paperback
SPAR
kr 41
The Future of Luxury Brands
Engelsk Paperback
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments-the art world, fashion and fine wines including hospitality services-through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification-the process by which non-art is reconceived as art-applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
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The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments-the art world, fashion and fine wines including hospitality services-through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification-the process by which non-art is reconceived as art-applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Produktdetaljer
Sprog: Engelsk
Sider: 311
ISBN-13: 9783110737615
Indbinding: Paperback
Udgave:
ISBN-10: 3110737612
Udg. Dato: 21 feb 2022
Længde: 24mm
Bredde: 169mm
Højde: 243mm
Oplagsdato: 21 feb 2022
Forfatter(e):
Forfatter(e)


Kategori Kunst: økonomiske aspekter


Sprog Engelsk


Indbinding Paperback


Sider 311


Udgave


Længde 24mm


Bredde 169mm


Højde 243mm

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