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The Global Advertising Regulation Handbook
Af: Mary Alice Shaver, Soontae An Engelsk Paperback
SPAR
kr 92
The Global Advertising Regulation Handbook
Af: Mary Alice Shaver, Soontae An Engelsk Paperback
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.

An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:
  • form of government
  • history of regulation along with current operating regulation systems
  • route/manner in which cases are brought forward to regulating bodies
  • advertising codes, if any, and how they work
  • amount of money spent on advertising by year
  • consumerism and its role in advertising
  • specific regulation of advertising to children, health advertising and tobacco advertising
  • sanctions and control of advertising found inadmissible
  • position of commercial speech in country--if any
Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.

Each chapter''s contributing author is a known expert in advertising with a particular insight on that country''s language, culture, and advertising industry.
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Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.

An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:
  • form of government
  • history of regulation along with current operating regulation systems
  • route/manner in which cases are brought forward to regulating bodies
  • advertising codes, if any, and how they work
  • amount of money spent on advertising by year
  • consumerism and its role in advertising
  • specific regulation of advertising to children, health advertising and tobacco advertising
  • sanctions and control of advertising found inadmissible
  • position of commercial speech in country--if any
Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.

Each chapter''s contributing author is a known expert in advertising with a particular insight on that country''s language, culture, and advertising industry.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780765629692
Indbinding: Paperback
Udgave:
ISBN-10: 0765629690
Kategori: Reklame
Udg. Dato: 30 okt 2013
Længde: 14mm
Bredde: 252mm
Højde: 179mm
Oplagsdato: 30 okt 2013
Forfatter(e): Mary Alice Shaver, Soontae An
Forfatter(e) Mary Alice Shaver, Soontae An


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 14mm


Bredde 252mm


Højde 179mm

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