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The Global Village
Af: Bruce R. Powers, Marshall McLuhan Engelsk Paperback
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The Global Village
Af: Bruce R. Powers, Marshall McLuhan Engelsk Paperback
Marshall McLuhan''s posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network.McLuhan and Powers offer the `Tetrad'' as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum.McLuhan''s insights, his aphorisms, and his legacy as "the man behind the message", make The Global Village excellent reading for anyone interested in the shaping power of communication technology.
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Marshall McLuhan''s posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network.McLuhan and Powers offer the `Tetrad'' as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum.McLuhan''s insights, his aphorisms, and his legacy as "the man behind the message", make The Global Village excellent reading for anyone interested in the shaping power of communication technology.
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9780195079104
Indbinding: Paperback
Udgave:
ISBN-10: 0195079108
Udg. Dato: 10 dec 1992
Længde: 9mm
Bredde: 139mm
Højde: 217mm
Oplagsdato: 10 dec 1992
Forfatter(e) Bruce R. Powers, Marshall McLuhan


Kategori Bevidsthedsfilosofi


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 9mm


Bredde 139mm


Højde 217mm


Udg. Dato 10 dec 1992


Oplagsdato 10 dec 1992

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