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The Marketing Book
Engelsk Paperback
SPAR
kr 128
The Marketing Book
Engelsk Paperback

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it''s a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don''t have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing.

If you''re a marketing student or practitioner with a question, this book should be the first place you look.

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it''s a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don''t have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing.

If you''re a marketing student or practitioner with a question, this book should be the first place you look.

Produktdetaljer
Sprog: Engelsk
Sider: 616
ISBN-13: 9780415703772
Indbinding: Paperback
Udgave:
ISBN-10: 0415703778
Kategori: Salg og marketing
Udg. Dato: 26 apr 2016
Længde: 36mm
Bredde: 245mm
Højde: 189mm
Oplagsdato: 26 apr 2016
Forfatter(e):
Forfatter(e)


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 616


Udgave


Længde 36mm


Bredde 245mm


Højde 189mm


Udg. Dato 26 apr 2016


Oplagsdato 26 apr 2016

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