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The Money Primary

Af: Michael J. Goff Engelsk Hardback
SPAR
kr 266

The Money Primary

Af: Michael J. Goff Engelsk Hardback
The race that''s run before the one for President-that''s "the money primary." But more than money must be acquired in the early campaign for President. What''s often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate''s presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection.
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The race that''s run before the one for President-that''s "the money primary." But more than money must be acquired in the early campaign for President. What''s often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate''s presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection.
Produktdetaljer
Sprog: Engelsk
Sider: 228
ISBN-13: 9780742535671
Indbinding: Hardback
Udgave:
ISBN-10: 0742535673
Kategori: Politiske partier
Udg. Dato: 23 apr 2004
Længde: 23mm
Bredde: 234mm
Højde: 165mm
Forlag: Rowman & Littlefield
Oplagsdato: 23 apr 2004
Forfatter(e): Michael J. Goff
Forfatter(e) Michael J. Goff


Kategori Politiske partier


Sprog Engelsk


Indbinding Hardback


Sider 228


Udgave


Længde 23mm


Bredde 234mm


Højde 165mm


Udg. Dato 23 apr 2004


Oplagsdato 23 apr 2004

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