"The Oxygen Plan was a life-changer simply because it put me in control of my choices, while giving me structure to define and categorize my issues." -Lorraine Lucciola, freelance writerWhy Oxygen? Oxygen supports life. We don''t think about the science of breathing, of simply inhaling and exhaling, because we do it naturally, every minute of every day. The explanation is so simple that we forget it''s even happening. We''re part of a process called photosynthesis, the reciprocal exchange between plant life and humans. We involuntarily emit carbon dioxide; plants take it in, and produce oxygen for us to breathe. The cycle continues to sustain life on earth.I get it. Try it now. Inhale. Exhale. There. You''ve just put the very first step of The Oxygen Plan into motion. Oxygen and the Stress Connection: No One is ImmuneThe Oxygen Plan focuses on the universal, common denominator that applies to everyone: STRESS. The Oxygen Plan offers viable behavioral tools and professional support for abundant happiness, fulfillment and maximized potential, by exploring the foundations of stress, which are different for each of us, and by presenting new methods of managing it. Our goal is to usher you into the green, by presenting a multi-faceted understanding of what being healthy-physically, emotionally, socially and behaviorally-feels like.Optimism is its own self-fulfilling prophecy. Optimism embraces our hope, our strength and our perseverance. One positive thought or action engenders the next positive thought or action. Optimism is powerful and persuasive. It tells your brain that you can do great things. And you can.Author Eric Lucas, the founder and chief executive of The Oxygen Plan Corporation, is a marketing executive with a long track record of creating breakthrough innovations and leading them to success. Prior to creating and leading The Oxygen Plan, Lucas spent 22 years with General Mills, rising to the level of corporate officer, vice-president of marketing and head of New Ventures for the 31,000 employee Fortune 200 Company. He also led promotional campaigns for the 1996, 2000, and 2002 Olympic Games, Disney, NFL, NBA, and MLB for General Mills.