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The Press and the Suburbs
Af: David B. Sachsman Engelsk Paperback
SPAR
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The Press and the Suburbs
Af: David B. Sachsman Engelsk Paperback

The changing economic and demographic patterns of the United States have many measurements; few of them, however, are more comprehensive than the new circulation realities of the press. This volume tells the story of the twenty-six daily newspapers of New Jersey from the 1960s to the 1980s and in so doing tells the story of the rise of suburbia and the golden age of suburban journalism. In an intense effort to keep pace with the changing location of their readers—and most particularly with the upscale consumers—the shift to the suburbs was marked by changes in news coverage, advertising, and promotion.

Though people have predicted the decline of newspaper business for more than fifty years, they were proven wrong by the rise of the suburban press and by the survival of most newspapers, urban and suburban alike, through the 1980s and 1990s. But in the twenty-first century, the news and information industry has changed, and the national and international economy has faltered.

In his new preface, David Sachsman takes the reader on a tour of what happened to each of the New Jersey daily newspapers since the publication of the original. The twenty-six newspapers studied have dwindled to sixteen, and huge losses in circulation have caused drastic cutbacks and mergers. The decline in New Jersey newspaper readership is part of a national trend. This is an essential book for all American historians, journalists, and communication specialists.

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The changing economic and demographic patterns of the United States have many measurements; few of them, however, are more comprehensive than the new circulation realities of the press. This volume tells the story of the twenty-six daily newspapers of New Jersey from the 1960s to the 1980s and in so doing tells the story of the rise of suburbia and the golden age of suburban journalism. In an intense effort to keep pace with the changing location of their readers—and most particularly with the upscale consumers—the shift to the suburbs was marked by changes in news coverage, advertising, and promotion.

Though people have predicted the decline of newspaper business for more than fifty years, they were proven wrong by the rise of the suburban press and by the survival of most newspapers, urban and suburban alike, through the 1980s and 1990s. But in the twenty-first century, the news and information industry has changed, and the national and international economy has faltered.

In his new preface, David Sachsman takes the reader on a tour of what happened to each of the New Jersey daily newspapers since the publication of the original. The twenty-six newspapers studied have dwindled to sixteen, and huge losses in circulation have caused drastic cutbacks and mergers. The decline in New Jersey newspaper readership is part of a national trend. This is an essential book for all American historians, journalists, and communication specialists.

Produktdetaljer
Sprog: Engelsk
Sider: 165
ISBN-13: 9781412851930
Indbinding: Paperback
Udgave:
ISBN-10: 1412851939
Kategori: Sociologi
Udg. Dato: 30 okt 2013
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 30 okt 2013
Forfatter(e): David B. Sachsman
Forfatter(e) David B. Sachsman


Kategori Sociologi


Sprog Engelsk


Indbinding Paperback


Sider 165


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 30 okt 2013


Oplagsdato 30 okt 2013

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