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The Product Manager's Desk Reference, Third Edition
Af: Steven Haines Engelsk Hardback
SPAR
kr 242
The Product Manager's Desk Reference, Third Edition
Af: Steven Haines Engelsk Hardback
The definitive guide to product management—updated for a more digital, more global, more competitive business landscape

The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager.  This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business.

The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future!
 
Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:

  • Companies with portfolio of digital and traditional products
  • Utilization of various development methods (waterfall and agile)
  • Product design methods to deliver better user experiences
  • Strategic thinking and business analysis
  • Cross-functional product team collaboration
  • Product portfolio management and product discontinuation
Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.


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The definitive guide to product management—updated for a more digital, more global, more competitive business landscape

The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager.  This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business.

The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future!
 
Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:

  • Companies with portfolio of digital and traditional products
  • Utilization of various development methods (waterfall and agile)
  • Product design methods to deliver better user experiences
  • Strategic thinking and business analysis
  • Cross-functional product team collaboration
  • Product portfolio management and product discontinuation
Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.


Produktdetaljer
Sprog: Engelsk
Sider: 528
ISBN-13: 9781260468540
Indbinding: Hardback
Udgave:
ISBN-10: 1260468542
Udg. Dato: 2 jun 2021
Længde: 45mm
Bredde: 200mm
Højde: 243mm
Oplagsdato: 2 jun 2021
Forfatter(e): Steven Haines
Forfatter(e) Steven Haines


Kategori Erhvervsliv, virksomheder og ledelse


Sprog Engelsk


Indbinding Hardback


Sider 528


Udgave


Længde 45mm


Bredde 200mm


Højde 243mm


Udg. Dato 2 jun 2021


Oplagsdato 2 jun 2021

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