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The Psychology Behind Trademark Infringement and Counterfeiting
Af: J. L. Zaichkowsky Engelsk Paperback
SPAR
kr 68
The Psychology Behind Trademark Infringement and Counterfeiting
Af: J. L. Zaichkowsky Engelsk Paperback

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers'' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.

The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect.

Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

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As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers'' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.

The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect.

Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 322
ISBN-13: 9780805847932
Indbinding: Paperback
Udgave:
ISBN-10: 0805847936
Udg. Dato: 6 jun 2006
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 6 jun 2006
Forfatter(e): J. L. Zaichkowsky
Forfatter(e) J. L. Zaichkowsky


Kategori Kriminalitet og kriminologi


Sprog Engelsk


Indbinding Paperback


Sider 322


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm

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