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The Publishing Business
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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781474249515
Indbinding: Paperback
Udgave:
ISBN-10: 1474249515
Udg. Dato: 22 feb 2018
Længde: 14mm
Bredde: 213mm
Højde: 269mm
Oplagsdato: 22 feb 2018
Forfatter(e) Melanie Ramdarshan (University College London Bold, Kelvin Smith, Dr Melanie Ramdarshan (Glasgow University Bold, Dr Melanie Ramdarshan Bold


Kategori Forlag og boghandel


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 14mm


Bredde 213mm


Højde 269mm

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