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The Rise of Brands
Af: Liz Moor Engelsk Paperback
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The Rise of Brands
Af: Liz Moor Engelsk Paperback
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
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Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781845203849
Indbinding: Paperback
Udgave:
ISBN-10: 1845203844
Kategori: Samfundsteori
Udg. Dato: 1 okt 2007
Længde: 11mm
Bredde: 234mm
Højde: 157mm
Oplagsdato: 1 okt 2007
Forfatter(e): Liz Moor
Forfatter(e) Liz Moor


Kategori Samfundsteori


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 11mm


Bredde 234mm


Højde 157mm

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