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The Routledge Companion to Public Relations
Engelsk Paperback
SPAR
kr 15
The Routledge Companion to Public Relations
Engelsk Paperback

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.

The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.

This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

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Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.

The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.

This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

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Produktdetaljer
Sprog: Engelsk
Sider: 472
ISBN-13: 9780367675387
Indbinding: Paperback
Udgave:
ISBN-10: 0367675382
Kategori: Medievidenskab
Udg. Dato: 27 maj 2024
Længde: 0mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 27 maj 2024
Forfatter(e):
Forfatter(e)


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 472


Udgave


Længde 0mm


Bredde 246mm


Højde 174mm


Oplagsdato 27 maj 2024

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