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Theory of Media Literacy

Af: W. James Potter Engelsk Paperback
SPAR
kr 138

Theory of Media Literacy

Af: W. James Potter Engelsk Paperback
Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed.  

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.  

A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self.  

Key Features
  • Presents the first social scientific theory of the process of media literacy 
  • Explores a broad range of literature on media literacy written during the past two decades 
  • Focuses on how the human mind works, especially in this mass media-saturated society 

Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

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Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed.  

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.  

A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self.  

Key Features
  • Presents the first social scientific theory of the process of media literacy 
  • Explores a broad range of literature on media literacy written during the past two decades 
  • Focuses on how the human mind works, especially in this mass media-saturated society 

Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780761929529
Indbinding: Paperback
Udgave:
ISBN-10: 0761929525
Kategori: Medievidenskab
Udg. Dato: 24 jun 2004
Længde: 21mm
Bredde: 151mm
Højde: 228mm
Forlag: SAGE Publications Inc
Oplagsdato: 24 jun 2004
Forfatter(e): W. James Potter
Forfatter(e) W. James Potter


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 21mm


Bredde 151mm


Højde 228mm


Udg. Dato 24 jun 2004


Oplagsdato 24 jun 2004

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