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Trade Marks in Theory and Practice
Af: George Pickering Engelsk Hardback
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kr 89
Trade Marks in Theory and Practice
Af: George Pickering Engelsk Hardback
This book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law.One of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author''s legal analysis and conclusions.
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This book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law.One of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author''s legal analysis and conclusions.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781901362640
Indbinding: Hardback
Udgave:
ISBN-10: 1901362647
Kategori: Immaterialret
Udg. Dato: 1 okt 1998
Længde: 20mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 1 okt 1998
Forfatter(e): George Pickering
Forfatter(e) George Pickering


Kategori Immaterialret


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 20mm


Bredde 234mm


Højde 156mm

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