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Transforming Type
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Transforming Type
Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper’s title sequence design, kinetic poetry and MPC’s idents for the UK’s Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
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Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper’s title sequence design, kinetic poetry and MPC’s idents for the UK’s Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
Produktdetaljer
Sprog: Engelsk
Sider: 128
ISBN-13: 9780857856333
Indbinding: Paperback
Udgave:
ISBN-10: 0857856332
Udg. Dato: 18 dec 2014
Længde: 8mm
Bredde: 190mm
Højde: 245mm
Oplagsdato: 18 dec 2014
Forfatter(e) Barbara (University of Hertfordshire Brownie, Barbara Brownie


Kategori Typografi og skrift


Sprog Engelsk


Indbinding Paperback


Sider 128


Udgave


Længde 8mm


Bredde 190mm


Højde 245mm


Udg. Dato 18 dec 2014


Oplagsdato 18 dec 2014

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