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Upgrade Culture and Technological Change
Af: Adam Richard Rottinghaus Engelsk Paperback
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Upgrade Culture and Technological Change
Af: Adam Richard Rottinghaus Engelsk Paperback

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry.

This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.

The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
https://www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920

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This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry.

This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.

The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
https://www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920

Produktdetaljer
Sprog: Engelsk
Sider: 170
ISBN-13: 9781032045788
Indbinding: Paperback
Udgave:
ISBN-10: 1032045787
Udg. Dato: 29 jan 2024
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 29 jan 2024
Forfatter(e): Adam Richard Rottinghaus
Forfatter(e) Adam Richard Rottinghaus


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 170


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm

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