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Virtual Social Identity and Consumer Behavior

Af: Natalie T. Wood, Michael R. Solomon Engelsk Paperback
SPAR
kr 82

Virtual Social Identity and Consumer Behavior

Af: Natalie T. Wood, Michael R. Solomon Engelsk Paperback
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That''s where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
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The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That''s where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Produktdetaljer
Sprog: Engelsk
Sider: 230
ISBN-13: 9780765623966
Indbinding: Paperback
Udgave:
ISBN-10: 076562396X
Kategori: Unge
Udg. Dato: 30 aug 2010
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 aug 2010
Forfatter(e) Natalie T. Wood, Michael R. Solomon


Kategori Unge


Sprog Engelsk


Indbinding Paperback


Sider 230


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 30 aug 2010


Oplagsdato 30 aug 2010

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