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Visualising Business Transformation
Af: Stephen Whitla, Jonathan Whelan Engelsk Paperback
SPAR
kr 18
Visualising Business Transformation
Af: Stephen Whitla, Jonathan Whelan Engelsk Paperback

Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible solutions, and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation, in the literature as well as in practice. This is surprising, because although they can look very different, and tend to be produced by distinct groups of people, they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole, so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change, whether that is by creating change models themselves (strategists, architects, designers, engineers, business analysts, developers, illustrators, graphic facilitators, etc.), interpreting and using them (sponsors, business change managers, portfolio/programme/project managers, communicators, change champions, etc.), or supporting those involved in change indirectly (trainers, coaches, mentors, higher education establishments and professional training facilities).

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Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible solutions, and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation, in the literature as well as in practice. This is surprising, because although they can look very different, and tend to be produced by distinct groups of people, they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole, so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change, whether that is by creating change models themselves (strategists, architects, designers, engineers, business analysts, developers, illustrators, graphic facilitators, etc.), interpreting and using them (sponsors, business change managers, portfolio/programme/project managers, communicators, change champions, etc.), or supporting those involved in change indirectly (trainers, coaches, mentors, higher education establishments and professional training facilities).

Produktdetaljer
Sprog: Engelsk
Sider: 236
ISBN-13: 9781032337111
Indbinding: Paperback
Udgave:
ISBN-10: 1032337117
Udg. Dato: 13 jun 2022
Længde: 19mm
Bredde: 155mm
Højde: 232mm
Oplagsdato: 13 jun 2022
Forfatter(e) Stephen Whitla, Jonathan Whelan


Kategori Organisationsteori og psykologi


Sprog Engelsk


Indbinding Paperback


Sider 236


Udgave


Længde 19mm


Bredde 155mm


Højde 232mm


Udg. Dato 13 jun 2022


Oplagsdato 13 jun 2022

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