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What the New Breed of CMOs Know That You Don't
Af: MaryLee Sachs Engelsk Paperback
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kr 74
What the New Breed of CMOs Know That You Don't
Af: MaryLee Sachs Engelsk Paperback
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
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This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
Produktdetaljer
Sprog: Engelsk
Sider: 174
ISBN-13: 9781138271883
Indbinding: Paperback
Udgave:
ISBN-10: 1138271888
Udg. Dato: 16 nov 2016
Længde: 0mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 16 nov 2016
Forfatter(e): MaryLee Sachs
Forfatter(e) MaryLee Sachs


Kategori Personaleledelse og HR


Sprog Engelsk


Indbinding Paperback


Sider 174


Udgave


Længde 0mm


Bredde 246mm


Højde 174mm

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