<p><b>'Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' <i>The Sun</i><br><br>'Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing' <i>Private Eye</i><br><br>From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.</b><br><br>Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.<br><br>In this compelling autobiography, he takes us into the world of <i>The Apprentice</i>, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, <i>What You See Is What You Get</i> is forthright, funny and sometimes controversial.<br><br><b>'I'm addicted to autobiographies and <i>What You See Is What You Get</i> is one of the best I've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on <i>The Apprentice</i>' Piers Morgan</b></p>