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WhatsApp

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WhatsApp

In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.
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In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.
Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781509550524
Indbinding: Hardback
Udgave:
ISBN-10: 1509550526
Kategori: Samfund & Kultur
Udg. Dato: 15 dec 2023
Længde: 24mm
Bredde: 153mm
Højde: 218mm
Forlag: John Wiley and Sons Ltd
Oplagsdato: 15 dec 2023
Forfatter(e) Emma Baulch, Amelia Johns, Ariadna Matamoros-Fernandez


Kategori Samfund & Kultur


Sprog Engelsk


Indbinding Hardback


Sider 220


Udgave


Længde 24mm


Bredde 153mm


Højde 218mm


Udg. Dato 15 dec 2023


Oplagsdato 15 dec 2023

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