The book offers an absorbing look at why and how humans can so wholeheartedly devote ourselves to certain animals and then allow others to suffer needlessly, especially those slaughtered for our consumption. Social psychologist, Melanie Joy, explores the many ways we numb ourselves and disconnect from our natural empathy for farmed animals. She coins the term "carnism" to describe the belief system that has conditioned us to eat certain animals and not others.In WHY WE LOVE DOGS, EAT PIGS, AND WEAR COWS, Joy investigates factory farming, exposing how cruelly the animals are treated, the hazards that meatpacking workers face and the environmental impact of raising 10 billion animals for food each year. Controversial and challenging, this book will change the way you think about food forever.Voted one of the top 10 books by VegNews magazine when it was first published ten years agoThe author''s platform has grown considerably in recent years, with an international reach of 12 million followers online across social media platforms."An important and groundbreaking contribution to the struggle for the welfare of animals." -- Yuval Harari, New York Times best-selling author of Sapiens: A Brief History of Humankind "I think Gandhi would have loved Why We Love Dogs, Eat Pigs, and Wear Cows. For this is a book that can change the way you think and change the way you live. It will lead you from denial to awareness, from passivity to action and from resignation to hope." -John Robbins, author of Diet for a New America and The Food Revolution