<p><b>&lsquo;Essential for any leader in any industry&rsquo; &ndash; Kim Scott, bestselling author of <i>Radical Candor</i></b><br><br><b><i>Working Backwards</i> gives an insider&rsquo;s account of Amazon&rsquo;s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.</b><br><br>Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services &ndash; including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services &ndash; to life. Through the story of these innovations they reveal the principles and practices that drive Amazon&rsquo;s success.<br><br>Through their wealth of experience they offer unprecedented access to the &lsquo;Amazon way&rsquo; as it was refined, articulated and proven to be repeatable, scalable and adaptable. <i>Working Backwards</i> shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.<br><br><b>&lsquo;<i>Working Backwards</i> should be read by anyone interested in the real thing &ndash; the principles, processes and practices of twenty-first-century management and leadership&rsquo; &ndash; <i>Forbes</i><br><br>&lsquo;Gives us the story as it developed at the time &ndash; and that is probably worth the cover price of the book in itself&rsquo; &ndash; <i>Financial Times</i></b></p>