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20th Century Alcohol & Tobacco Ads. 40th Ed.

Af: Allison Silver, Steven Heller Engelsk Hardback
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kr 70

20th Century Alcohol & Tobacco Ads. 40th Ed.

Af: Allison Silver, Steven Heller Engelsk Hardback

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

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Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

Produktdetaljer
Sprog: Engelsk
Sider: 464
ISBN-13: 9783836593717
Indbinding: Hardback
Udgave:
ISBN-10: 3836593718
Udg. Dato: 17 okt 2022
Længde: 33mm
Bredde: 164mm
Højde: 226mm
Forlag: Taschen GmbH
Oplagsdato: 17 okt 2022
Forfatter(e): Allison Silver, Steven Heller
Forfatter(e) Allison Silver, Steven Heller


Kategori Illustrationer og kommerciel kunst


Sprog Engelsk


Indbinding Hardback


Sider 464


Udgave


Længde 33mm


Bredde 164mm


Højde 226mm


Udg. Dato 17 okt 2022


Oplagsdato 17 okt 2022

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