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Brand and Talent
Af: Kevin Keohane Engelsk Paperback
SPAR
kr 9
Brand and Talent
Af: Kevin Keohane Engelsk Paperback

Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out.

In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization''s reputation as an enterprise is dependent upon your reputation as an employer - and vice versa.

In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

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Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out.

In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization''s reputation as an enterprise is dependent upon your reputation as an employer - and vice versa.

In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9780749469252
Indbinding: Paperback
Udgave:
ISBN-10: 0749469250
Udg. Dato: 3 feb 2014
Længde: 12mm
Bredde: 233mm
Højde: 156mm
Oplagsdato: 3 feb 2014
Forfatter(e): Kevin Keohane
Forfatter(e) Kevin Keohane


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 12mm


Bredde 233mm


Højde 156mm

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