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Islamic Marketing and Branding
Engelsk Paperback
SPAR
kr 47
Islamic Marketing and Branding
Engelsk Paperback

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.



Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:







  • Insights into branding and corporate marketing in the Islamic context.






  • An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.






  • An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.




Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

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Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.



Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:







  • Insights into branding and corporate marketing in the Islamic context.






  • An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.






  • An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.




Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Produktdetaljer
Sprog: Engelsk
Sider: 246
ISBN-13: 9780367593674
Indbinding: Paperback
Udgave:
ISBN-10: 036759367X
Kategori: Regionale studier
Udg. Dato: 30 jun 2020
Længde: 19mm
Bredde: 173mm
Højde: 245mm
Oplagsdato: 30 jun 2020
Forfatter(e):
Forfatter(e)


Kategori Regionale studier


Sprog Engelsk


Indbinding Paperback


Sider 246


Udgave


Længde 19mm


Bredde 173mm


Højde 245mm

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