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Brand Strategy in Three Steps
Af: Jay (Founder) Mandel, Jay Mandel Engelsk Paperback
SPAR
kr 15
Brand Strategy in Three Steps
Af: Jay (Founder) Mandel, Jay Mandel Engelsk Paperback

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy.

To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation.

Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

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Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy.

To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation.

Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781398609792
Indbinding: Paperback
Udgave:
ISBN-10: 139860979X
Udg. Dato: 3 jun 2023
Længde: 15mm
Bredde: 232mm
Højde: 155mm
Oplagsdato: 3 jun 2023
Forfatter(e) Jay (Founder) Mandel, Jay Mandel


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 15mm


Bredde 232mm


Højde 155mm


Udg. Dato 3 jun 2023


Oplagsdato 3 jun 2023

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