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Consumer Behaviour and the Arts
SPAR
kr 63

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:

  • What do we know about this aspect of consumer behaviour in general?
  • What do we know about this aspect as it relates to the consumption of art works or cultural experiences?
  • What are the practical implications of this knowledge for managers working in the arts?
  • What are the implications for researchers in this field?

This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.

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Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:

  • What do we know about this aspect of consumer behaviour in general?
  • What do we know about this aspect as it relates to the consumption of art works or cultural experiences?
  • What are the practical implications of this knowledge for managers working in the arts?
  • What are the implications for researchers in this field?

This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.

Produktdetaljer
Sprog: Engelsk
Sider: 140
ISBN-13: 9780367207304
Indbinding: Paperback
Udgave:
ISBN-10: 0367207303
Udg. Dato: 30 sep 2021
Længde: 14mm
Bredde: 234mm
Højde: 179mm
Oplagsdato: 30 sep 2021
Forfatter(e) Alain (HEC Montreal d'Astous, Francois (HEC Montreal Colbert, Francois Colbert, Alain d'Astous, Alain d’Astous, Alain d’Astous


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 140


Udgave


Længde 14mm


Bredde 234mm


Højde 179mm


Udg. Dato 30 sep 2021


Oplagsdato 30 sep 2021

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