Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Consumer Behaviour
SPAR
kr 111
Consumer Behaviour
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele 
is Professor of Marketing at HEC Paris, France.
Eksklusiv medlemspris 462 kr
Medlemspris 473 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 573 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 111 kr
Se vores konkurrenters priser her
God 15.828 anmeldelser på
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele 
is Professor of Marketing at HEC Paris, France.
Produktdetaljer
Sprog: Engelsk
Sider: 376
ISBN-13: 9781529730838
Indbinding: Paperback
Udgave:
ISBN-10: 152973083X
Kategori: Salg og marketing
Udg. Dato: 1 dec 2021
Længde: 26mm
Bredde: 187mm
Højde: 233mm
Oplagsdato: 1 dec 2021
Forfatter(e) Robert East, Marc Vanhuele, Jaywant Singh, Malcolm Wright


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 376


Udgave


Længde 26mm


Bredde 187mm


Højde 233mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
LYDBOG
Eksklusiv medlemspris kr 185

kr 265
Normalpris
kr 193
Medlemspris
SPAR
kr 80
E-BOG
Eksklusiv medlemspris kr 95

kr 129
Normalpris
kr 98
Medlemspris
SPAR
kr 34
LYDBOG
Eksklusiv medlemspris kr 122

kr 175
Normalpris
kr 127
Medlemspris
SPAR
kr 53
BOG (HARDBACK)
Eksklusiv medlemspris kr 762

kr 916
Normalpris
kr 777
Medlemspris
SPAR
kr 154
BOG (INDBUNDET)
Eksklusiv medlemspris kr 411

kr 470
Normalpris
kr 417
Medlemspris
SPAR
kr 59
BOG (INDBUNDET)
Eksklusiv medlemspris kr 132

kr 266
Normalpris
kr 145
Medlemspris
SPAR
kr 134
LYDBOG
Eksklusiv medlemspris kr 63

kr 79
Normalpris
kr 65
Medlemspris
SPAR
kr 16
BOG (HÆFTET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (HÆFTET)
Eksklusiv medlemspris kr 260

kr 300
Normalpris
kr 264
Medlemspris
SPAR
kr 40
E-BOG
Eksklusiv medlemspris kr 118

kr 139
Normalpris
kr 120
Medlemspris
SPAR
kr 21
BOG (PAPERBACK)
Eksklusiv medlemspris kr 391

kr 438
Normalpris
kr 396
Medlemspris
SPAR
kr 47
E-BOG
Eksklusiv medlemspris kr 100

kr 143
Normalpris
kr 104
Medlemspris
SPAR
kr 43
BOG (HÆFTET)
Eksklusiv medlemspris kr 222

kr 250
Normalpris
kr 225
Medlemspris
SPAR
kr 28
BOG (HÆFTET)
Eksklusiv medlemspris kr 297

kr 349
Normalpris
kr 302
Medlemspris
SPAR
kr 52
BOG (HÆFTET)
Eksklusiv medlemspris kr 184

kr 249
Normalpris
kr 191
Medlemspris
SPAR
kr 65
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (ANDET)
Eksklusiv medlemspris kr 260

kr 300
Normalpris
kr 264
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 443

kr 506
Normalpris
kr 449
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 423

kr 519
Normalpris
kr 433
Medlemspris
SPAR
kr 96
BOG (PAPERBACK)
Eksklusiv medlemspris kr 464

kr 478
Normalpris
kr 465
Medlemspris
SPAR
kr 14
BOG (PAPERBACK)
Eksklusiv medlemspris kr 428

kr 484
Normalpris
kr 434
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 507

kr 607
Normalpris
kr 517
Medlemspris
SPAR
kr 100
BOG (HARDBACK)
Eksklusiv medlemspris kr 779

kr 1.001
Normalpris
kr 801
Medlemspris
SPAR
kr 222
BOG (PAPERBACK)
Eksklusiv medlemspris kr 400

kr 450
Normalpris
kr 405
Medlemspris
SPAR
kr 50
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 549

kr 664
Normalpris
kr 561
Medlemspris
SPAR
kr 115
BOG (PAPERBACK)
Eksklusiv medlemspris kr 377

kr 450
Normalpris
kr 384
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Eksklusiv medlemspris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 333

kr 363
Normalpris
kr 336
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Eksklusiv medlemspris kr 435

kr 495
Normalpris
kr 441
Medlemspris
SPAR
kr 60
BOG (HARDBACK)
Eksklusiv medlemspris kr 404

kr 506
Normalpris
kr 414
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 471

kr 586
Normalpris
kr 483
Medlemspris
SPAR
kr 115
BOG (PAPERBACK)
Eksklusiv medlemspris kr 438

kr 540
Normalpris
kr 448
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 268

kr 281
Normalpris
kr 269
Medlemspris
SPAR
kr 13
BOG (PAPERBACK)
Eksklusiv medlemspris kr 505

kr 586
Normalpris
kr 513
Medlemspris
SPAR
kr 81
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95