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Consumer Culture, Branding and Identity in the New Russia
Af: Graham Roberts Engelsk Paperback
SPAR
kr 48
Consumer Culture, Branding and Identity in the New Russia
Af: Graham Roberts Engelsk Paperback

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular.

Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future.

Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular.

Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future.

Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9780367340636
Indbinding: Paperback
Udgave:
ISBN-10: 0367340631
Kategori: Populærkultur
Udg. Dato: 31 mar 2021
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 31 mar 2021
Forfatter(e): Graham Roberts
Forfatter(e) Graham Roberts


Kategori Populærkultur


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 31 mar 2021


Oplagsdato 31 mar 2021

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