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Creating Images and the Psychology of Marketing Communication

Engelsk Hardback
SPAR
kr 66

Creating Images and the Psychology of Marketing Communication

Engelsk Hardback
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.

Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.
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The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.

Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.
Produktdetaljer
Sprog: Engelsk
Sider: 442
ISBN-13: 9780805852165
Indbinding: Hardback
Udgave:
ISBN-10: 0805852166
Udg. Dato: 17 jan 2006
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Inc
Oplagsdato: 17 jan 2006
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Hardback


Sider 442


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 17 jan 2006


Oplagsdato 17 jan 2006

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