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Digital Branding

Af: Daniel Rowles Engelsk Hardback
SPAR
kr 153

Digital Branding

Af: Daniel Rowles Engelsk Hardback

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand''s online presence and explore core marketing avenues.

Digital Branding
is ideal for marketers and brand strategists who want to enhance their brand''s online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

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Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand''s online presence and explore core marketing avenues.

Digital Branding
is ideal for marketers and brand strategists who want to enhance their brand''s online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781398603202
Indbinding: Hardback
Udgave:
ISBN-10: 1398603201
Udg. Dato: 3 jan 2022
Længde: 26mm
Bredde: 165mm
Højde: 242mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jan 2022
Forfatter(e): Daniel Rowles
Forfatter(e) Daniel Rowles


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Hardback


Sider 232


Udgave


Længde 26mm


Bredde 165mm


Højde 242mm


Udg. Dato 3 jan 2022


Oplagsdato 3 jan 2022

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