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Digital Business and Electronic Commerce
Af: Bernd W. Wirtz Engelsk Paperback
SPAR
kr 253
Digital Business and Electronic Commerce
Af: Bernd W. Wirtz Engelsk Paperback
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google''s organizational history, its integrated business model and its market environment, rounds out the book.
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google''s organizational history, its integrated business model and its market environment, rounds out the book.
Produktdetaljer
Sprog: Engelsk
Sider: 758
ISBN-13: 9783030634841
Indbinding: Paperback
Udgave:
ISBN-10: 3030634841
Kategori: Indkøb
Udg. Dato: 29 mar 2022
Længde: 0mm
Bredde: 235mm
Højde: 155mm
Oplagsdato: 29 mar 2022
Forfatter(e): Bernd W. Wirtz
Forfatter(e) Bernd W. Wirtz


Kategori Indkøb


Sprog Engelsk


Indbinding Paperback


Sider 758


Udgave


Længde 0mm


Bredde 235mm


Højde 155mm


Udg. Dato 29 mar 2022


Oplagsdato 29 mar 2022

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