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e-Business - A Jargon-Free Practical Guide
Af: James Matthewson Engelsk Paperback
SPAR
kr 48
e-Business - A Jargon-Free Practical Guide
Af: James Matthewson Engelsk Paperback
''e-Business: a jargon-free practical guide'' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

''e-Business'' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today''s altered commercial environment.
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''e-Business: a jargon-free practical guide'' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

''e-Business'' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today''s altered commercial environment.
Produktdetaljer
Sprog: Engelsk
Sider: 204
ISBN-13: 9780750652933
Indbinding: Paperback
Udgave:
ISBN-10: 0750652934
Udg. Dato: 1 nov 2001
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 1 nov 2001
Forfatter(e): James Matthewson
Forfatter(e) James Matthewson


Kategori E-handel: forretningsmæssige aspekter


Sprog Engelsk


Indbinding Paperback


Sider 204


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 1 nov 2001


Oplagsdato 1 nov 2001

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