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Ethics in Public Relations

Af: Patricia J Parsons Engelsk Hardback
SPAR
kr 191

Ethics in Public Relations

Af: Patricia J Parsons Engelsk Hardback

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.

Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years'' professional experience in the field.

Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

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The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.

Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years'' professional experience in the field.

Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781398695474
Indbinding: Hardback
Udgave:
ISBN-10: 1398695475
Kategori: PR
Udg. Dato: 3 jan 2021
Længde: 12mm
Bredde: 240mm
Højde: 165mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jan 2021
Forfatter(e): Patricia J Parsons
Forfatter(e) Patricia J Parsons


Kategori PR


Sprog Engelsk


Indbinding Hardback


Sider 192


Udgave


Længde 12mm


Bredde 240mm


Højde 165mm


Udg. Dato 3 jan 2021


Oplagsdato 3 jan 2021

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