Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Evaluating Public Communication
Af: Jim MacNamara Engelsk Paperback
SPAR
kr 48
Evaluating Public Communication
Af: Jim MacNamara Engelsk Paperback

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches.

Chapters feature:

• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;

• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;

• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication;

• evaluation of public communication campaigns and projects in 12 contemporary case studies.

Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Eksklusiv medlemspris 402 kr
Medlemspris 407 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 450 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 48 kr
Se vores konkurrenters priser her
God 15.835 anmeldelser på

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches.

Chapters feature:

• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;

• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;

• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication;

• evaluation of public communication campaigns and projects in 12 contemporary case studies.

Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Produktdetaljer
Sprog: Engelsk
Sider: 392
ISBN-13: 9781138228580
Indbinding: Paperback
Udgave:
ISBN-10: 1138228583
Kategori: PR
Udg. Dato: 8 sep 2017
Længde: 22mm
Bredde: 156mm
Højde: 231mm
Oplagsdato: 8 sep 2017
Forfatter(e): Jim MacNamara
Forfatter(e) Jim MacNamara


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 392


Udgave


Længde 22mm


Bredde 156mm


Højde 231mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 189

kr 280
Normalpris
kr 198
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 220

kr 320
Normalpris
kr 230
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Eksklusiv medlemspris kr 239

kr 329
Normalpris
kr 248
Medlemspris
SPAR
kr 90
BOG (INDBUNDET)
Eksklusiv medlemspris kr 132

kr 149
Normalpris
kr 134
Medlemspris
SPAR
kr 17
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (HÆFTET)
Eksklusiv medlemspris kr 152

kr 199
Normalpris
kr 157
Medlemspris
SPAR
kr 47
BOG (HÆFTET)
Eksklusiv medlemspris kr 149

kr 249
Normalpris
kr 159
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 229

kr 329
Normalpris
kr 239
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
System.Threading.Tasks.Task`1[System.Threading.Tasks.VoidTaskResult];