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Food and Experiential Marketing

Engelsk Paperback
SPAR
kr 48

Food and Experiential Marketing

Engelsk Paperback

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.





Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?





Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

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Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.





Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?





Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780367727178
Indbinding: Paperback
Udgave:
ISBN-10: 036772717X
Udg. Dato: 31 mar 2021
Længde: 23mm
Bredde: 156mm
Højde: 235mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 mar 2021
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 23mm


Bredde 156mm


Højde 235mm


Udg. Dato 31 mar 2021


Oplagsdato 31 mar 2021

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