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Future Ready
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Future Ready

To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.

It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn''t digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

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To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.

It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn''t digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781647823498
Indbinding: Hardback
Udgave:
ISBN-10: 1647823498
Udg. Dato: 18 okt 2022
Længde: 28mm
Bredde: 166mm
Højde: 241mm
Oplagsdato: 18 okt 2022
Forfatter(e) Ina M. Sebastian, Stephanie L. Woerner, Peter Weill


Kategori Ledelse: lederskab og motivation


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 28mm


Bredde 166mm


Højde 241mm


Udg. Dato 18 okt 2022


Oplagsdato 18 okt 2022

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