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Generation Y in Consumer and Labour Markets
Af: Anders Parment Engelsk Paperback
SPAR
kr 6
Generation Y in Consumer and Labour Markets
Af: Anders Parment Engelsk Paperback

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions.

This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

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Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions.

This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Produktdetaljer
Sprog: Engelsk
Sider: 174
ISBN-13: 9781138945685
Indbinding: Paperback
Udgave:
ISBN-10: 1138945684
Kategori: Salg og marketing
Udg. Dato: 16 jul 2015
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 16 jul 2015
Forfatter(e): Anders Parment
Forfatter(e) Anders Parment


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 174


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 16 jul 2015


Oplagsdato 16 jul 2015

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