Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

International Marketing, 5e

Af: Philip Cateora, Pervez Ghauri Engelsk Paperback
SPAR
kr 90

International Marketing, 5e

Af: Philip Cateora, Pervez Ghauri Engelsk Paperback
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.


Key Features:


- A new chapter dedicated to Digital and Social Media Marketing
- Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions
- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi
- Now includes Interactive activities, Testbank questions and Quizzes available on Connect®


International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. 


“International Marketing continues to be an essential subject in any business or 
management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” 
George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.


Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).


Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Eksklusiv medlemspris 551 kr
Medlemspris 560 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 641 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 90 kr
Se vores konkurrenters priser her
God 15.877 anmeldelser på
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.


Key Features:


- A new chapter dedicated to Digital and Social Media Marketing
- Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions
- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi
- Now includes Interactive activities, Testbank questions and Quizzes available on Connect®


International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. 


“International Marketing continues to be an essential subject in any business or 
management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” 
George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.


Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).


Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9781526848598
Indbinding: Paperback
Udgave:
ISBN-10: 1526848597
Udg. Dato: 6 aug 2021
Længde: 31mm
Bredde: 195mm
Højde: 263mm
Forlag: McGraw-Hill
Oplagsdato: 6 aug 2021
Forfatter(e): Philip Cateora, Pervez Ghauri
Forfatter(e) Philip Cateora, Pervez Ghauri


Kategori Erhvervsliv, virksomheder og ledelse


Sprog Engelsk


Indbinding Paperback


Sider 0


Udgave


Længde 31mm


Bredde 195mm


Højde 263mm


Udg. Dato 6 aug 2021


Oplagsdato 6 aug 2021

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 378

kr 498
Normalpris
kr 390
Medlemspris
SPAR
kr 120
BOG (PAPERBACK)
Eksklusiv medlemspris kr 553

kr 749
Normalpris
kr 573
Medlemspris
SPAR
kr 196
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (HÆFTET)
Eksklusiv medlemspris kr 184

kr 249
Normalpris
kr 191
Medlemspris
SPAR
kr 65
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 179

kr 249
Normalpris
kr 186
Medlemspris
SPAR
kr 70
BOG (HÆFTET)
Eksklusiv medlemspris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
BOG (HÆFTET)
Eksklusiv medlemspris kr 138

kr 199
Normalpris
kr 144
Medlemspris
SPAR
kr 61
BOG (HÆFTET)
Eksklusiv medlemspris kr 138

kr 199
Normalpris
kr 144
Medlemspris
SPAR
kr 61
BOG (HÆFTET)
Eksklusiv medlemspris kr 138

kr 199
Normalpris
kr 144
Medlemspris
SPAR
kr 61
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (HÆFTET)
Eksklusiv medlemspris kr 194

kr 300
Normalpris
kr 205
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 138

kr 199
Normalpris
kr 144
Medlemspris
SPAR
kr 61
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (HÆFTET)
Eksklusiv medlemspris kr 226

kr 299
Normalpris
kr 233
Medlemspris
SPAR
kr 73
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95
BOG (PAPERBACK)
Eksklusiv medlemspris kr 544

kr 563
Normalpris
kr 546
Medlemspris
SPAR
kr 19
BOG (PAPERBACK)
Eksklusiv medlemspris kr 525

kr 607
Normalpris
kr 533
Medlemspris
SPAR
kr 82
BOG (PAPERBACK)
Eksklusiv medlemspris kr 528

kr 653
Normalpris
kr 541
Medlemspris
SPAR
kr 125
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95
BOG (PAPERBACK)
Eksklusiv medlemspris kr 639

kr 754
Normalpris
kr 651
Medlemspris
SPAR
kr 115
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 534

kr 619
Normalpris
kr 543
Medlemspris
SPAR
kr 85
BOG (PAPERBACK)
Eksklusiv medlemspris kr 481

kr 573
Normalpris
kr 490
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Eksklusiv medlemspris kr 525

kr 607
Normalpris
kr 533
Medlemspris
SPAR
kr 82
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 525

kr 607
Normalpris
kr 533
Medlemspris
SPAR
kr 82
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (HARDBACK)
Eksklusiv medlemspris kr 594

kr 619
Normalpris
kr 597
Medlemspris
SPAR
kr 25
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 563
Normalpris
kr 458
Medlemspris
SPAR
kr 117
BOG (PAPERBACK)
Eksklusiv medlemspris kr 502

kr 586
Normalpris
kr 510
Medlemspris
SPAR
kr 84
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95