Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Latinos, Inc.
Af: Arlene Davila Engelsk Paperback
SPAR
kr 43
Latinos, Inc.
Af: Arlene Davila Engelsk Paperback
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Eksklusiv medlemspris 238 kr
Medlemspris 242 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 281 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 43 kr
Se vores konkurrenters priser her
God 15.872 anmeldelser på
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Produktdetaljer
Sprog: Engelsk
Sider: 330
ISBN-13: 9780520274693
Indbinding: Paperback
Udgave:
ISBN-10: 0520274695
Udg. Dato: 1 sep 2012
Længde: 20mm
Bredde: 151mm
Højde: 228mm
Oplagsdato: 1 sep 2012
Forfatter(e): Arlene Davila
Forfatter(e) Arlene Davila


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 330


Udgave


Længde 20mm


Bredde 151mm


Højde 228mm


Udg. Dato 1 sep 2012


Oplagsdato 1 sep 2012

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 179

kr 249
Normalpris
kr 186
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 294

kr 399
Normalpris
kr 305
Medlemspris
SPAR
kr 105
BOG (HÆFTET)
Eksklusiv medlemspris kr 149

kr 249
Normalpris
kr 159
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 194

kr 300
Normalpris
kr 205
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HÆFTET)
Eksklusiv medlemspris kr 188

kr 279
Normalpris
kr 197
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 279
Normalpris
kr 207
Medlemspris
SPAR
kr 80
BOG (HÆFTET)
Eksklusiv medlemspris kr 244

kr 299
Normalpris
kr 250
Medlemspris
SPAR
kr 55
BOG (HÆFTET)
Eksklusiv medlemspris kr 214

kr 299
Normalpris
kr 223
Medlemspris
SPAR
kr 85
BOG (INDBUNDET)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 877

kr 1.464
Normalpris
kr 936
Medlemspris
SPAR
kr 587
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 275

kr 337
Normalpris
kr 281
Medlemspris
SPAR
kr 62
BOG (PAPERBACK)
Eksklusiv medlemspris kr 228

kr 258
Normalpris
kr 231
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Eksklusiv medlemspris kr 271

kr 281
Normalpris
kr 272
Medlemspris
SPAR
kr 10
BOG (HARDBACK)
Eksklusiv medlemspris kr 337

kr 347
Normalpris
kr 338
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 356

kr 416
Normalpris
kr 362
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 290

kr 360
Normalpris
kr 297
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 317

kr 327
Normalpris
kr 318
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 397

kr 472
Normalpris
kr 405
Medlemspris
SPAR
kr 75
BOG (PAPERBACK)
Eksklusiv medlemspris kr 233

kr 247
Normalpris
kr 234
Medlemspris
SPAR
kr 14
BOG (PAPERBACK)
Eksklusiv medlemspris kr 284

kr 297
Normalpris
kr 285
Medlemspris
SPAR
kr 13
BOG (PAPERBACK)
Eksklusiv medlemspris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Eksklusiv medlemspris kr 323

kr 349
Normalpris
kr 326
Medlemspris
SPAR
kr 26
BOG (PAPERBACK)
Eksklusiv medlemspris kr 298

kr 337
Normalpris
kr 302
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Eksklusiv medlemspris kr 266

kr 315
Normalpris
kr 271
Medlemspris
SPAR
kr 49
BOG (PAPERBACK)
Eksklusiv medlemspris kr 328

kr 405
Normalpris
kr 336
Medlemspris
SPAR
kr 77
BOG (PAPERBACK)
Eksklusiv medlemspris kr 150

kr 176
Normalpris
kr 153
Medlemspris
SPAR
kr 26