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Launching & Building a Brand For Dummies

Af: Amy Will, A Will Engelsk Paperback
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kr 63

Launching & Building a Brand For Dummies

Af: Amy Will, A Will Engelsk Paperback
Create a strong brand DNA—and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they''re purchasing, which means that if you''re starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and LongevityDeal with the competition

Whether you''re thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

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Create a strong brand DNA—and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they''re purchasing, which means that if you''re starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and LongevityDeal with the competition

Whether you''re thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781119748038
Indbinding: Paperback
Udgave:
ISBN-10: 1119748038
Kategori: Salg og marketing
Udg. Dato: 7 mar 2022
Længde: 28mm
Bredde: 188mm
Højde: 232mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 7 mar 2022
Forfatter(e): Amy Will, A Will
Forfatter(e) Amy Will, A Will


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 384


Udgave


Længde 28mm


Bredde 188mm


Højde 232mm


Udg. Dato 7 mar 2022


Oplagsdato 7 mar 2022

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