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Make It, Don't Fake It
Af: Sabrina Horn, Geoffrey A. Moore Engelsk Paperback
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kr 80
Make It, Don't Fake It
Af: Sabrina Horn, Geoffrey A. Moore Engelsk Paperback
An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn’t workat least not long enough to build a sustainable business.

Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.
 
With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience. Horn’s fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.
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An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn’t workat least not long enough to build a sustainable business.

Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.
 
With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience. Horn’s fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781523091492
Indbinding: Paperback
Udgave:
ISBN-10: 1523091495
Udg. Dato: 22 jun 2021
Længde: 18mm
Bredde: 187mm
Højde: 259mm
Oplagsdato: 22 jun 2021
Forfatter(e) Sabrina Horn, Geoffrey A. Moore


Kategori Erhvervsliv, virksomheder og ledelse


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 18mm


Bredde 187mm


Højde 259mm


Udg. Dato 22 jun 2021


Oplagsdato 22 jun 2021

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