Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Marketing Fashion, Second edition
Af: Henrik Kubel, Harriet Posner Engelsk Paperback
SPAR
kr 110
Marketing Fashion, Second edition
Af: Henrik Kubel, Harriet Posner Engelsk Paperback
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer''s kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Eksklusiv medlemspris 261 kr
Medlemspris 272 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 371 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 110 kr
Se vores konkurrenters priser her
God 15.838 anmeldelser på
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer''s kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781780675664
Indbinding: Paperback
Udgave:
ISBN-10: 1780675666
Udg. Dato: 17 aug 2015
Længde: 19mm
Bredde: 255mm
Højde: 190mm
Oplagsdato: 17 aug 2015
Forfatter(e): Henrik Kubel, Harriet Posner
Forfatter(e) Henrik Kubel, Harriet Posner


Kategori Kulturstudier: mode og samfund


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 19mm


Bredde 255mm


Højde 190mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (ANDET)
Eksklusiv medlemspris kr 369

kr 563
Normalpris
kr 388
Medlemspris
SPAR
kr 194
BOG (HARDBACK)
Eksklusiv medlemspris kr 134

kr 146
Normalpris
kr 135
Medlemspris
SPAR
kr 12
BOG (HARDBACK)
Eksklusiv medlemspris kr 141

kr 157
Normalpris
kr 143
Medlemspris
SPAR
kr 16
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HARDBACK)
Eksklusiv medlemspris kr 134

kr 146
Normalpris
kr 135
Medlemspris
SPAR
kr 12
BOG (PAPERBACK)
Eksklusiv medlemspris kr 183

kr 189
Normalpris
kr 184
Medlemspris
SPAR
kr 6
BOG (HARDBACK)
Eksklusiv medlemspris kr 194

kr 224
Normalpris
kr 197
Medlemspris
SPAR
kr 30
BOG (HÆFTET)
Eksklusiv medlemspris kr 294

kr 399
Normalpris
kr 305
Medlemspris
SPAR
kr 105
HOBBYARTIKLER
Eksklusiv medlemspris kr 109

kr 172
Normalpris
kr 115
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Eksklusiv medlemspris kr 243

kr 298
Normalpris
kr 249
Medlemspris
SPAR
kr 55
BOG (PAPERBACK)
Eksklusiv medlemspris kr 144

kr 149
Normalpris
kr 145
Medlemspris
SPAR
kr 5
BOG (PAPERBACK)
Eksklusiv medlemspris kr 154

kr 180
Normalpris
kr 157
Medlemspris
SPAR
kr 26
HOBBYARTIKLER
Eksklusiv medlemspris kr 65

kr 89
Normalpris
kr 67
Medlemspris
SPAR
kr 24
BOG (PAPERBACK)
Eksklusiv medlemspris kr 115

kr 119
Normalpris
kr 115
Medlemspris
SPAR
kr 4
BOG (HÆFTET)
Eksklusiv medlemspris kr 455

kr 608
Normalpris
kr 470
Medlemspris
SPAR
kr 153
BOG (PAPERBACK)
Eksklusiv medlemspris kr 128

kr 134
Normalpris
kr 129
Medlemspris
SPAR
kr 6
HOBBYARTIKLER
Eksklusiv medlemspris kr 39

kr 59
Normalpris
kr 41
Medlemspris
SPAR
kr 20
BOG (INDBUNDET)
Eksklusiv medlemspris kr 197

kr 249
Normalpris
kr 202
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Eksklusiv medlemspris kr 134

kr 168
Normalpris
kr 137
Medlemspris
SPAR
kr 34
BOG (HÆFTET)
Eksklusiv medlemspris kr 132

kr 139
Normalpris
kr 133
Medlemspris
SPAR
kr 7
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 159

kr 163
Normalpris
kr 159
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Eksklusiv medlemspris kr 109

kr 112
Normalpris
kr 109
Medlemspris
SPAR
kr 3
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 534

kr 619
Normalpris
kr 543
Medlemspris
SPAR
kr 85
BOG (PAPERBACK)
Eksklusiv medlemspris kr 323

kr 371
Normalpris
kr 328
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 459
Normalpris
kr 447
Medlemspris
SPAR
kr 13
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 428

kr 484
Normalpris
kr 434
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 288

kr 303
Normalpris
kr 290
Medlemspris
SPAR
kr 15
BOG (PAPERBACK)
Eksklusiv medlemspris kr 335

kr 416
Normalpris
kr 343
Medlemspris
SPAR
kr 81
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37