Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

Marketing Strategy and Competitive Positioning

SPAR
kr 52

Marketing Strategy and Competitive Positioning

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

Key features include:

  • Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
  • Increased emphasis on competing through differentiation and customer knowledge, including new business models
  • Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
  • Emphasis on competing globally within a digitalization context
  • Updated vignettes and new case studies to help you connect marketing principles with practical applications
Eksklusiv medlemspris 623 kr
Medlemspris 628 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 675 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 52 kr
Se vores konkurrenters priser her
God 15.873 anmeldelser på

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

Key features include:

  • Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
  • Increased emphasis on competing through differentiation and customer knowledge, including new business models
  • Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
  • Emphasis on competing globally within a digitalization context
  • Updated vignettes and new case studies to help you connect marketing principles with practical applications
Produktdetaljer
Sprog: Engelsk
Sider: 592
ISBN-13: 9781292725017
Indbinding: Paperback
Udgave:
ISBN-10: 129272501X
Udg. Dato: 15 maj 2024
Længde: 23mm
Bredde: 260mm
Højde: 190mm
Forlag: Pearson Education Limited
Oplagsdato: 15 maj 2024
Forfatter(e) Nick Lee, Brigitte Nicoulaud, Nigel Piercy, Graham Hooley, John Rudd


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 592


Udgave


Længde 23mm


Bredde 260mm


Højde 190mm


Udg. Dato 15 maj 2024


Oplagsdato 15 maj 2024

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 167

kr 250
Normalpris
kr 175
Medlemspris
SPAR
kr 83
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (HÆFTET)
Eksklusiv medlemspris kr 194

kr 300
Normalpris
kr 205
Medlemspris
SPAR
kr 106
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Eksklusiv medlemspris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
BOG (PAPERBACK)
Eksklusiv medlemspris kr 115

kr 119
Normalpris
kr 115
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Eksklusiv medlemspris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Eksklusiv medlemspris kr 138

kr 199
Normalpris
kr 144
Medlemspris
SPAR
kr 61
BOG (INDBUNDET)
Eksklusiv medlemspris kr 179

kr 249
Normalpris
kr 186
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 410

kr 500
Normalpris
kr 419
Medlemspris
SPAR
kr 90
BOG (PAPERBACK)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 433

kr 675
Normalpris
kr 457
Medlemspris
SPAR
kr 242
BOG (PAPERBACK)
Eksklusiv medlemspris kr 840

kr 1.014
Normalpris
kr 857
Medlemspris
SPAR
kr 174
BOG (PAPERBACK)
Eksklusiv medlemspris kr 718

kr 788
Normalpris
kr 725
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 482

kr 574
Normalpris
kr 491
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Eksklusiv medlemspris kr 385

kr 427
Normalpris
kr 389
Medlemspris
SPAR
kr 42
BOG (PAPERBACK)
Eksklusiv medlemspris kr 341

kr 371
Normalpris
kr 344
Medlemspris
SPAR
kr 30
BOG (HARDBACK)
Eksklusiv medlemspris kr 551

kr 641
Normalpris
kr 560
Medlemspris
SPAR
kr 90
BOG (PAPERBACK)
Eksklusiv medlemspris kr 473

kr 563
Normalpris
kr 482
Medlemspris
SPAR
kr 90
BOG (HARDBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 718

kr 788
Normalpris
kr 725
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 411

kr 461
Normalpris
kr 416
Medlemspris
SPAR
kr 50
BOG (PAPERBACK)
Eksklusiv medlemspris kr 456

kr 540
Normalpris
kr 464
Medlemspris
SPAR
kr 84
BOG (PAPERBACK)
Eksklusiv medlemspris kr 595

kr 698
Normalpris
kr 605
Medlemspris
SPAR
kr 103
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (ANDET)
Eksklusiv medlemspris kr 450

kr 501
Normalpris
kr 455
Medlemspris
SPAR
kr 51
BOG (HARDBACK)
Eksklusiv medlemspris kr 858

kr 1.036
Normalpris
kr 876
Medlemspris
SPAR
kr 178
BOG (PAPERBACK)
Eksklusiv medlemspris kr 341

kr 371
Normalpris
kr 344
Medlemspris
SPAR
kr 30