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Marketing Strategy for the Creative and Cultural Industries
SPAR
kr 48
Marketing Strategy for the Creative and Cultural Industries

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

• taking a strategic approach to developing marketing plans;

• bringing together strategic planning, market research, goal setting, and marketing theory and practice;

• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

• taking a strategic approach to developing marketing plans;

• bringing together strategic planning, market research, goal setting, and marketing theory and practice;

• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Produktdetaljer
Sprog: Engelsk
Sider: 324
ISBN-13: 9780367419776
Indbinding: Paperback
Udgave:
ISBN-10: 0367419777
Udg. Dato: 17 sep 2020
Længde: 29mm
Bredde: 168mm
Højde: 232mm
Oplagsdato: 17 sep 2020
Forfatter(e) Bonita M. (Lycoming College Kolb, Bonita M. Kolb, Bonita (Lycoming College Kolb, Bonita Kolb


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 324


Udgave


Længde 29mm


Bredde 168mm


Højde 232mm

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