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Media and Digital Management

Af: Eli M. Noam Engelsk Paperback
SPAR
kr 134

Media and Digital Management

Af: Eli M. Noam Engelsk Paperback

Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

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Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Produktdetaljer
Sprog: Engelsk
Sider: 479
ISBN-13: 9783319713441
Indbinding: Paperback
Udgave:
ISBN-10: 3319713442
Kategori: Medievidenskab
Udg. Dato: 21 feb 2019
Længde: 29mm
Bredde: 255mm
Højde: 179mm
Forlag: Springer International Publishing AG
Oplagsdato: 21 feb 2019
Forfatter(e): Eli M. Noam
Forfatter(e) Eli M. Noam


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 479


Udgave


Længde 29mm


Bredde 255mm


Højde 179mm


Udg. Dato 21 feb 2019


Oplagsdato 21 feb 2019

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