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Media Research Methods

Af: Barrie Gunter Engelsk Paperback
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kr 105

Media Research Methods

Af: Barrie Gunter Engelsk Paperback
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research.

The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research.

The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780761956594
Indbinding: Paperback
Udgave:
ISBN-10: 076195659X
Kategori: Medievidenskab
Udg. Dato: 29 dec 1999
Længde: 17mm
Bredde: 156mm
Højde: 236mm
Forlag: SAGE Publications Inc
Oplagsdato: 29 dec 1999
Forfatter(e): Barrie Gunter
Forfatter(e) Barrie Gunter


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 17mm


Bredde 156mm


Højde 236mm


Udg. Dato 29 dec 1999


Oplagsdato 29 dec 1999

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